Saturday, September 26, 2026
Don't fix it if it ain't broke

They Fixed It / Mondelez

2016

Mondelez

Toblerone gaps

Before
Toblerone: a bar of evenly spaced chocolate triangles.
The fix
In the UK, removed two peaks and widened the gaps, making bars about 10% lighter for the same price.
Then
British shoppers noticed immediately. Mondelez later admitted the new shape had not been 'a perfect long-term answer.'
Took it back

Original shape back in 2018, in a bigger 200g bar.

Your call

Source: qz.com

More fixes nobody asked for

2018

Snap

Snapchat redesign

Before
Snapchat, with friends' Stories and celebrity posts in the same place.
The fix
Split the app so friends went on one side and brands, publishers and celebrities on the other.
Then
More than 1.2 million people signed a petition to undo it. Kylie Jenner tweeted that she had stopped opening the app, and Snap lost about $1.3 billion in market value.
Half took it back

Snap added tabs to make Stories easier to find but kept the split.

Your call

2016

Meta (Instagram)

Instagram algorithmic feed

Before
Instagram showed posts from people you follow, newest first.
The fix
Switched the main feed to an algorithm that ranks posts instead of listing them by time.
Then
In March 2022 Instagram added Following and Favorites feeds in chronological order. The ranked Home feed stayed the default.
Half took it back

Chronological feed is back, one tap away, never the default.

Your call

1998

Corning, then World Kitchen

Pyrex glass

Before
Pyrex bakeware made of borosilicate, the glass used for lab beakers.
The fix
Corning sold its housewares arm in 1998. From then on, US Pyrex was all tempered soda-lime glass, phased in since the 1950s.
Then
Borosilicate takes about three times the thermal shock. Consumer Reports confirmed the gap in 2011, in tests it admitted went against the instructions. Pyrex sold in Europe stayed borosilicate.

Kept it.

Still soda-lime in the US.

Your call