2016
Mondelez
Toblerone gaps
- Before
- Toblerone: a bar of evenly spaced chocolate triangles.
- The fix
- In the UK, removed two peaks and widened the gaps, making bars about 10% lighter for the same price.
- Then
- British shoppers noticed immediately. Mondelez later admitted the new shape had not been 'a perfect long-term answer.'
Took it back
Original shape back in 2018, in a bigger 200g bar.
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