Tropicana carton (2009): did it need fixing?

They Fixed It / PepsiCo (Tropicana)

2009

PepsiCo (Tropicana)

Before: A juice carton with an orange on it and a straw stuck in the orange.
The fix: The agency Arnell swapped the orange for a close-up of a plain glass of juice.
Then: Shoppers could not find their juice. Unit sales fell 20% between January 1 and February 22, 2009, while Florida's Natural and Minute Maid posted double-digit gains.

Took it back

The orange and straw were back within about two months.

Your call

More fixes nobody asked for

2016

Kraft Heinz

Before: Kraft Macaroni & Cheese, colored orange with artificial dyes.
The fix: Swapped the artificial dyes and preservatives for paprika, annatto and turmeric, and told nobody.
Then: Kraft waited until about 50 million boxes had sold before announcing the change in March 2016. The ad campaign was built on the fact that nobody noticed.

Kept it.

The new recipe stayed.

Your call

2025

Cracker Barrel

Before: A man in overalls, known as Uncle Herschel, leaning on a barrel. In use since 1977.
The fix: Dropped the man and the barrel, leaving just the words 'Cracker Barrel' on a gold background.
Then: Complaints started within hours of the August 19 rollout, and the company lost nearly $100 million in market value. In September it also scrapped the restaurant remodels it had been testing.

Took it back

Old logo back on August 26, 2025, one week later.

Your call

2012

Microsoft

Before: A Start button and Start menu in the corner of the screen, where they had been since Windows 95.
The fix: Windows 8 removed both and sent people to a full-screen grid of tiles instead.
Then: Windows 8.1 put a Start button back in 2013, but it still opened the tile screen. A real Start menu did not return until Windows 10 in 2015.

Took it back

Start menu back in Windows 10, three years later.

Your call