SunChips compostable bag (2010): did it need fixing?

2010

Frito-Lay

Before: SunChips in an ordinary plastic chip bag.
The fix: Moved to a 100% compostable bag made from a corn-based plastic.
Then: The bag crinkled at up to 95 decibels. Sales fell about 11%, and a Facebook group called 'Sorry But I Can't Hear You Over This SunChip Bag' took off.

Half took it back

Kept it for Original flavor only; a quieter compostable bag came in 2011.

Your call

More fixes nobody asked for

2016

Apple

Before: MacBook Pro with MagSafe, HDMI, an SD card slot and ordinary keys.
The fix: Went all USB-C, added the thin butterfly keyboard, and replaced the function keys with a Touch Bar.
Then: Butterfly keys could be knocked out by a speck of dust. Apple paid $50 million to settle a class action in 2022. The 2021 MacBook Pro brought back MagSafe, HDMI, the SD slot and function keys.

Took it back

The 2021 models undid nearly all of it.

Your call

2024

Sonos

Before: A Sonos app that worked, alarms and sleep timers included.
The fix: Shipped a rebuilt app in May 2024 without alarms, sleep timers, queue editing and some accessibility features.
Then: Some older systems became nearly unusable. Sonos said the fix would cost $20 million to $30 million, and CEO Patrick Spence stepped down in January 2025.

Half took it back

The old app never came back. The missing features trickled back over months.

Your call

2010

Digg

Before: Digg: users submitted links and voted them up to the front page.
The fix: Launched Digg v4 on August 25, 2010, a rebuilt site that shipped buggy and changed how stories reached the front page.
Then: Users left en masse for Reddit. In July 2012 Digg sold for about $500,000. BusinessWeek had valued it at $200 million in 2006.

Kept it.

Never rolled back.

Your call