SunChips compostable bag (2010): did it need fixing?

2010

Frito-Lay

Before: SunChips in an ordinary plastic chip bag.
The fix: Moved to a 100% compostable bag made from a corn-based plastic.
Then: The bag crinkled at up to 95 decibels. Sales fell about 11%, and a Facebook group called 'Sorry But I Can't Hear You Over This SunChip Bag' took off.

Half took it back

Kept it for Original flavor only; a quieter compostable bag came in 2011.

Your call

More fixes nobody asked for

1985

Coca-Cola

Before: Coca-Cola, same formula since the 1880s, give or take.
The fix: Swapped the recipe for a sweeter one after it won nearly 200,000 taste tests.
Then: Calls to the consumer hotline went from 400 a day to 1,500. A group called Old Cola Drinkers of America claimed 100,000 members. When the old formula came back, Coke took 31,600 calls in two days.

Took it back

Original back on shelves 79 days later as Coca-Cola Classic.

Your call

2024

Sonos

Before: A Sonos app that worked, alarms and sleep timers included.
The fix: Shipped a rebuilt app in May 2024 without alarms, sleep timers, queue editing and some accessibility features.
Then: Some older systems became nearly unusable. Sonos said the fix would cost $20 million to $30 million, and CEO Patrick Spence stepped down in January 2025.

Half took it back

The old app never came back. The missing features trickled back over months.

Your call

2018

Before: Reddit: dense lists of text links, plain and a little ugly, mostly unchanged since 2005.
The fix: Rolled out a redesign with card views, infinite scroll and a more modern look.
Then: People who hated it kept using old.reddit.com, and it stayed open for eight years. In July 2026 Reddit started requiring a login to use it, citing scrapers.

Half took it back

Old Reddit still exists, now for logged-in users only.

Your call