2014
Keurig Green Mountain
Keurig 2.0 pod lock
- Before
- Keurig brewers that took any pod that fit, store brands included, plus a refillable My K-Cup filter.
- The fix
- Keurig 2.0 read a code on each lid and refused pods without it. The refillable My K-Cup was discontinued.
- Then
- Brewer and accessory sales fell 23% from a year earlier. In May 2015 CEO Brian Kelley told analysts, 'Quite honestly, we were wrong,' and the stock dropped 10%.
Half took it back
My K-Cup came back for 2.0 brewers. The lid reader stayed.
Your call
0% say it needed fixing 0 votes
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