Gap logo (2010): did it need fixing?

2010

Gap

Before: GAP in white letters on a navy blue box, in use for about 20 years.
The fix: Went to 'Gap' in black Helvetica with a small blue square.
Then: The new logo went up October 6, 2010, and the internet hated it on sight. Gap said it had learned 'just how much energy there is around our brand.'

Took it back

Blue box back on October 12, 2010, six days later.

Your call

More fixes nobody asked for

2009

PepsiCo (Tropicana)

Before: A juice carton with an orange on it and a straw stuck in the orange.
The fix: The agency Arnell swapped the orange for a close-up of a plain glass of juice.
Then: Shoppers could not find their juice. Unit sales fell 20% between January 1 and February 22, 2009, while Florida's Natural and Minute Maid posted double-digit gains.

Took it back

The orange and straw were back within about two months.

Your call

2021

Microsoft

Before: A Windows taskbar you could put on any edge of the screen, as far back as Windows 95.
The fix: Windows 11 locked the taskbar to the bottom of the screen.
Then: Users asked for it back for five years. The September 2026 Patch Tuesday update added top, left and right positions, rolling out gradually and set in Settings, not by dragging.

Took it back

Movable again from September 2026, minus drag-and-drop.

Your call

2018

Speed Queen

Before: Speed Queen top-loaders with a plain agitator and mechanical controls.
The fix: Redesigned the line to meet federal efficiency rules, with an 'agi-tub' that moves tub and agitator together for a gentler wash.
Then: Consumer Reports gave the $1,000-plus TR7 a 31 out of 100, the worst of the 100-plus washers it had tested. Speed Queen reworked it and brought the old transmission-driven design back as the TC5.

Half took it back

Both designs are sold now.

Your call