Gap logo (2010): did it need fixing?

2010

Gap

Before: GAP in white letters on a navy blue box, in use for about 20 years.
The fix: Went to 'Gap' in black Helvetica with a small blue square.
Then: The new logo went up October 6, 2010, and the internet hated it on sight. Gap said it had learned 'just how much energy there is around our brand.'

Took it back

Blue box back on October 12, 2010, six days later.

Your call

More fixes nobody asked for

2010

Digg

Before: Digg: users submitted links and voted them up to the front page.
The fix: Launched Digg v4 on August 25, 2010, a rebuilt site that shipped buggy and changed how stories reached the front page.
Then: Users left en masse for Reddit. In July 2012 Digg sold for about $500,000. BusinessWeek had valued it at $200 million in 2006.

Kept it.

Never rolled back.

Your call

1985

Coca-Cola

Before: Coca-Cola, same formula since the 1880s, give or take.
The fix: Swapped the recipe for a sweeter one after it won nearly 200,000 taste tests.
Then: Calls to the consumer hotline went from 400 a day to 1,500. A group called Old Cola Drinkers of America claimed 100,000 members. When the old formula came back, Coke took 31,600 calls in two days.

Took it back

Original back on shelves 79 days later as Coca-Cola Classic.

Your call

2016

Kraft Heinz

Before: Kraft Macaroni & Cheese, colored orange with artificial dyes.
The fix: Swapped the artificial dyes and preservatives for paprika, annatto and turmeric, and told nobody.
Then: Kraft waited until about 50 million boxes had sold before announcing the change in March 2016. The ad campaign was built on the fact that nobody noticed.

Kept it.

The new recipe stayed.

Your call